This is a great article from Chris Bridges at SCL where he discusses the potential impact of impending GDPR laws on the marketing list industry.
If you purchase direct marketing lists and use them as a third party, it’s well worth a read.
Read the article – GDPR – the end of the Marketing List Industry
https://www.scl.org/articles/3576-gdpr-the-end-for-the-marketing-list-industry
Tags: Direct Marketing, GDPR Posted by