• Founded in 2005, Marketingesp is a full service, multi-channel marketing agency
  • We provide strategic marketing consultancy
  • We provide tactical marketing communication services
  • We work with businesses who need a different perspective
  • Our clients need an experienced, forward thinking approach
  • We have nearly three decades of marketing, business, and sales experience
  • We have business acumen, technical competence and imagination

We help you to understand where marketing fits in your organisation.

We show you the importance of the customer journey and the user experience, the strength of the brand value proposition and how marketing should weave its way through the business.

We drive results by linking tactical marketing campaigns to business objectives and measuring results

We help our clients communicate effectively and successfully in order to retain and grow existing customers and to find and acquire new business.




  • We believe in the power of marketing to change mindsets and behaviours
  • We are committed to delivering high-quality services which are innovative and creative
  • We provide real, tangible and measurable solutions to make a difference to your business
  • We work with you closely to understand your aspirations and business objectives
  • We know our clients well and we have a proven track record
  • We have a straight-talking, no-nonsense approach to getting the job done to the very best of our ability
  • We are helpful and professional and above all else, we are trustworthy

We show you how to build better and deeper relationships with customers

We use intelligent marketing to deep-dive into your data, segment your audience and create meaningful insights into who your customers are and how you can widen and deepen your relationships with them.

And we don’t just talk about it

We use appropriate and relevant marketing channels. We design, copywrite, produce and deliver your marketing campaigns and initiatives – online, offline and on-show – that’s what we mean by integrated marketing.

Meet the Marketingesp team




Founder and Managing Director Emma Swales has the best part of 3 decades of experience in marketing, sales, business development, and customer service.

Her experience stretches across diverse industries including manufacturing businesses and service companies, public sector, small businesses, and large organisations. She spent many years in the exhibition and events sector where she achieved a high profile for her work in developing exhibition marketing and development programmes for exhibitors. Emma now designs and delivers bespoke interactive workshops for exhibiting stand staff for a range of diverse exhibiting clients.

Emma is a strategist with a very keen eye on the creative development of projects along with the impact on the bottom line. She has a hands-on and interactive approach.

She is a Fellow of the Chartered Institute of Marketing.

Business mentoring

As well as managing the development and growth of Marketingesp, Emma has been a business mentor for seven years, mentoring start-ups graduating from De Montfort University (DMU) in Leicester. She has also delivered lectures and workshops on various marketing topics and was the Marketing and Exhibition Expert for East Midlands Incubation Network (EMIN).




Paddy Power has worked in the exhibition industry for nearly 25 years. For the last 12 years, he has had a specific focus on delivering results from exhibitions, working with events teams, marketing heads and stand staff.

Paddy brings knowledge from a number of industries; Automotive, Pharmaceutical,  Defence, Energy and Oil & Gas. He works with global organisations including Castrol BP, E.ON, AGFA Healthcare and Johnson & Johnson.

He has a consultative approach with real world, practical solutions which are easy to implement. He’s a big believer in common sense and measurable results.

He’s also a keen advocate of integrating events into the wider marketing mix to maximise results and impact the bottom line.

What our clients say

Following your amazing training we got excellent feedback on our attendance of the Red Tiger stand during ICE. Among other things we remembered: - Not to cluster or stare at our phones - To be dynamic and use the space around the stand in attracting visitors - To prompt for important information and get commitments We achieved our target of contacts, and it was all thanks to your professional workshop. On behalf of the whole team I wish you good health and success in preparing other teams for delivering great visitor experience and adding value in generating new business.

Red Tiger Gaming
Red Tiger Gaming

Emma Swales is a knowledgeable and respected speaker at De Montfort University who consistently gets great feedback from our stakeholders when delivering marketing workshops and seminars.

Business Incubation & Enterprise, DMU
Business Incubation & Enterprise, DMU

We hire Emma over and over again to deliver our stand staff training. She is able to adapt to all training situations and always delivers the program at a very high standard. She has excellent event and exhibition knowledge which means she can draw on her experience to answer all questions the stand staff may have. She is also extremely professional and well organised. Our stand staffers have always commented on how informative the training is and they now feel more confident to work on our exhibitions.

Camping and Caravanning Club
Camping and Caravanning Club

I wanted to say thank you for the work that you put into not only preparing for but also delivering the event stand session last week. The time that you took to understand our business, industry and specific needs ensured that you interacted with the team on a level that ultimately made the day hugely beneficial for all. The team is continually evolving and as such I’m sure that we will be able to discuss the potential for future projects when appropriate.

Advancis Medical
Advancis Medical

Emma is highly creative, resourceful and goal-driven. Her knowledge of the Marketing Industry is second to none and when applied to her specialist area of exhibitions and trade show events, she consistently delivers knock-out results, on time and within budget.

G Force Displays
G Force Displays


We can help you with any aspect of your marketing.


Use us to help you develop your strategy, understand and build your brand, know your customers, what they look like and why they buy. Let us help you identify the tactics you need to grow your business. And, let us design, create and deliver marketing campaigns across digital and online platforms, design and print, and your on-show exhibition programme.


We can do all of it, or some of it, you choose.

Find out more

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