Internal Stakeholder Engagement Your next big event is on the horizon and you’re ultimately responsible for it running smoothly. The Sales Director and the sales team in general are fully behind you. They read all…

On-stand behaviours So, by now you’ve got everyone involved and bought into the power of your live event. You’ve told your customers and your prospects that you’re exhibiting, and you may even have secured a…

We know that three-quarters of visitors to an exhibition arrive with a fixed agenda; they know who they want to see and why. We also know that visitors want to be engaged, educated and inspired.…

Another great article from SCL – this time Matthew Holman and Lewis Borg analyse some of the issues on consent under GDPR and challenge the ICO to clarify some of its guidance. Here’s a taster…

This is a great article from Chris Bridges at SCL where he discusses the potential impact of impending GDPR laws on the marketing list industry. If you purchase direct marketing lists and use them as…

Are you an exhibitor who struggles to get the buy in from the rest of the team? Or, are the rest of the stakeholders involved in the exhibiting cycle just not working together as collaboratively…

We’ve lived and breathed exhibiting and live events for over 25 years. And the sights we see continue to amaze and baffle us. Why spend your marketing budget on floor space and a great looking…