Integrated, multi-channel marketing services
Marketingesp delivers integrated marketing campaigns and marketing services activities across all the traditional
and digital marketing channels. For more than 25 years, we've built expertise, strength and reputation in business strategy, brand development,
audience segmentation, design and print, digital and online, and on show marketing techniques. This enables us to provide you with the strategy, techniques and campaigns that are right for your business. Take a look around and then give us a call!
Marketing consultancy - strategy and brand
We provide flexible, on-call support for your marketing strategy development and marketing planning, when you need it, for as long as you need it.
You stay in control but you benefit from our insight, knowledge, and expertise.
We’ve worked with and helped a broad spectrum of clients with developing their marketing strategy and brand proposition across many industries including B2B, B2C, SME’s, start-ups, smaller business, and larger organisations.
We know we can help you achieve your business objectives too.
- Strategic marketing development
- Brand audit and positioning
- Customer analysis and data segmentation
- Objective setting linked to business objectives
- Marketing tactical communications plan
Face-to-face marketing is incredibly powerful and no-where is it more so than in the on-show exhibition or live event environment.
This is because exhibitions are a platform for launching new products, generating leads, building brand awareness, finding suppliers, generating media coverage, networking and building relationships with existing customers.
Successful exhibiting and face to face marketing involves creative thinking, planning, promotion, stand staff training and dedicated productivity.
- Exhibition and event strategic planning
- Exhibition promotional campaigns
- Exhibitor stand staff development workshops
- Exhibition productivity, measurement and analysis
Online and digital marketing
Online and digital marketing is about reaching and engaging your audience with exciting, interesting and relevant content that they want to consume, share and comment on.
There is an abundance of channels and opportunities to get your message out. But it can sometimes be hard to choose what to do, how to combine, and when to do it. Marketingesp can help you understand how to integrate your online activities into your overall digital roadmap.
- Website design and build
- Ecommerce sites
- Website optimisation and content marketing
- PPC, remarketing and paid search
- Social media and paid social
- Email marketing
Offline marketing and design services
Offline marketing covers all the disciplines of what is considered ‘traditional’ marketing, many of which you should continue to use as part of a multi-channel campaign. Activities such as graphic design, copywriting, print and direct mail.
Traditional marketing communication methods are still used because they work – it’s just many companies need some help in understanding how to integrate with their online activities or when to choose offline rather than online to achieve their objectives.
- Graphic design and print of marketing collateral
- Brochures, newsletters, leaflets and signage
- Copywriting for online and offline application
- Direct marketing campaigns
“Emma Swales is a knowledgeable and respected speaker at De Montfort University who consistently gets great feedback from our stakeholders when delivering marketing workshops and seminars. She's a valuable member of the Enterprise Inc business mentor programme, supporting graduate business start-ups, and her wealth of experience in business and marketing is hugely important in encouraging and educating the business mentees. She has real passion for her craft and she knows it very well indeed, which is why we chose her to deliver a series of marketing surgeries for tenants of the Innovation Centre. She inspires. We would highly recommend Emma's skills and expertise for any business looking to kick-start and re-energise their marketing. If you're attending an exhibition, you should talk to her first.”
“Emma is highly creative, resourceful and goal-driven. Her knowledge of the Marketing Industry is second to none and when applied to her specialist area of exhibitions and trade show events, she consistently delivers knock-out results.”
Thank you for the work that you put into not only preparing for but also delivering the event stand session last week. The time that you took to understand our business, industry and specific needs ensured that you interacted with the team on a level that ultimately made the day hugely beneficial for all. The team is continually evolving and as such I’m sure that we will be able to discuss the potential for future projects.”
We hire Emma over and over again to deliver our stand staff training. She is able to adapt to all training situations and always delivers the program at a very high standard. She has excellent event and exhibition knowledge which means she can draw on her experience to answer all questions the stand staff may have. She is also extremely professional and well organised. Our stand staffers have always commented on how informative the training is and they now feel more confident to work on our exhibitions."
“I have hired Marketingesp on a number of occasions to deliver training events for us on exhibiting which are always delivered to a high standard. Emma is professional and has an excellent knowledge on exhibiting which means that she can adapt the training to fulfill the needs of the delegates. Her events always prove popular and delegates leave the events equipped with the knowledge they need to put their learning into practice.”
HOW WE CAN HELP YOU
We can help you with any aspect of your marketing.
Use us to help you develop your strategy, understand and build your brand, know your customers, what they look like and why they buy. Use us to help you identify the tactics you need to grow your business. And use us to design, create and deliver marketing campaigns across digital and online platforms, design and print, and your on-show exhibition programme. We can do all of it, or some of it, you choose.