Marketing consultancy and integrated marketing services
Marketingesp worked with the Mayridge Group, the global live events agency, for four years. We provided strategic marketing consultancy and an integrated programme of marketing services to support the activation of their Group marketing strategy. The company designed and built custom exhibition environments, conferences, roadshows and product launches for major global brands in the financial services and telecoms sectors.
How we helped Mayridge:
Marketing consultancy – brand development and definition, marketing strategy and positioning, and customer segmentation
Online marketing – website design, development and management, including group site and marketing microsites to support campaign activity, email marketing campaigns, social media integration into marketing approach, online pr and media
Offline marketing – development of document templates for credentials, proposals and pitch presentations, bespoke design and production of packages for client pitches and RFP responses
We also supported the strategy and development of the other Mayridge Group companies, including Blondefish, the event technology, RFID and digital solution provider.