Redefining the Strategic Marketing Approach
Marketingesp worked with Skyline Whitespace, the custom exhibition stand agency, for 3 - 4 years.
During that time we have worked with their management team in redefining their strategic growth plans, understanding their brand and their customer relationships, and identifying the most appropriate and viable marketing channels.
How we helped Skyline Whitespace
Our approach started with a full understanding of the business and its clients. We shared this with the Skyline team so that they could appreciate the opportunity that existed for them within their existing customer base. This analytical approach enabled us to then identify marketing channels that would help them tell their story, deepen their relationships with clients and identify new clients. We worked with them to produce consistent messaging and creative content to use in attracting and engaging with their target audience.
Services from Marketingesp include:
Marketing consultancy - strategic development of the brand and proposition along with measurement and tracking solutions
Online marketing - website design and content creation and the integration of email marketing
Offline marketing - design and print of brochures, leaflets and promotions
On Show marketing - exhibitor stand staff training and development of the exhibition theme and promotional content